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How Storytelling Makes your Brand a Big Boy
Philip Pullman had quoted: “Stories are the things we need the most in the world, after nourishment, shelter and companionship.” Storytelling is the knack of getting audiences to listen to your...
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UX Diary Part 2 – A Seat At The Table
Dear Diary, “How do I get my organization to support my efforts for better UX?” This is a question I face, day in and day out. And I am sure that other UX enthusiasts do too. It can be a...
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UX Diary Part 3 – Never Skip A Test
Dear Diary, One of the most mortifying things that I recently faced in my work, is reaching out too far. This rushed, unfocused pursuit of doing it all at once is a trait that is particularly...
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The Seven Deadly Sins Of Ads And Their Sole Redemption
1. Lust Consumers click ads to seek solutions. Remind readers you understand the problem by echoing their concerns rather than covet advocacy and subsequent account registry. This brand’s ad is a...
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Content Marketing: Selling To The Digital World
Having content on a site may seem to be not too much of a big deal, but you would agree to the fact that if there is no quality content on a site it can cut its story short. If you can understand the...
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UX Diary Part 4 – It’s A Jungle Out There
Dear Diary, I love working on developing new projects, and I firmly believe that there is a lot to be gained by involving “the UX guys” in from the earliest stages of product development....
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The Yo! Mobile Application – Is It A Summer Fad, Or Does It Have An Actual...
People often say that there’s an app for everything – and Yo! could be the very proof of that statement. Its single function is to allow users to send ‘Yo’ in the form of a simple text message....
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UX Diary Part 5 – Making Good Products Great
A couple of years ago, InVision raised 1.5 m in a round of funding. Today it is undoubtedly one of the leading design and prototyping collaboration tool. When Google was born, it wasn’t the...
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ROI Of Usability
We all know that investing in usability is essential for creating a simple and intuitive experience for the customer. But some may not consider this enough to justify the costs associated with...
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Redesign Your Website For Better UX
Like everything in life, the online world is in constant flux. As technology advances, new trends catch on and old ones fall by the wayside. Websites have to change in order to keep up with user...
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Enhancing Your Customer Service With UX in Mind: A First Hand Account
Joe Smalley, an associate of mine, runs his own small business. It functions primarily online but serves clients in various cities across the country. We have already written about the importance...
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5 Ways to Improve Your Email Marketing Strategy
With all of the marketing options available via social media these days – everything from sponsored posts to autoplay video ads – you might think that good old email marketing is obsolete or at least...
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Eye Tracking: What Is It For And When To Use It
Imagine a usability test in which John, the test participant, attempts to buy a bicycle. On the homepage John quickly finds the “bicycles” link, but on the next page he hesitates. “I wasn’t sure...
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Reimagining Your Website As A Tool For Customer Retention
Attracting customers to your store – whether online or offline, and getting them to transact with you is the primary goal of nearly every business. While millions of dollars’ worth of...
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Live Chat Is The Last Bastion Of Excellent Online Customer Service
Customer service is one of the most important aspects of retail, and all businesses should invest in a robust support system. This is particularly important for online retailers. According to a...
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10 Characteristics Of A Bad User Experience
Do you know what’s the difference between the biggest and the most profitable companies in the world and the ones that belong to the same domain and yet are not as successful, in spite of their best...
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#10thDimensionBoys Webtoons
Originating in South Korea 10 years ago, webtoons have rapidly gained popularity, replacing the previously vague term of ‘internet comics’. One of the leading publishers of webtoons, NAVER...
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4 User Experience Fails That Impact The Conversion Of E-Commerce Sites
There are plenty of reasons why some e-commerce sites rake in the big bucks, while others do not. The reasons could be anything ranging from bad quality products to an unbearably long registration...
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